Advertising opportunities of ComNews

Advertising opportunities of ComNews group

ComNews.ru is a daily Internet newspaper of ICT market business news in all regions of Russia and CIS countries as well as the main information platform for industry professionals’ communication. ComNews.ru is reputable, powerful, and the oldest Internet periodical in Russia specializing in information technologies, telecommunications and broadcasting markets business news. Since 1999, day to day regular authors of

ComNews.ru have been creating unique content, offering readers exclusive and market-relevant news, analytical materials, interviews with top managers of major companies, heads of regulatory bodies and market experts. Since the launch, ComNews.ru has already published more than 90 thousand content units; all of them are available free of charge and with the contextual search engine. Due to the ComNews.ru archive, we can trace the nearly 20-year history of any significant company or initiative on the ICT market in Russia and the CIS.

ComNews.ru audience exceeds 120 thousand unique visitors per month, and for many years most of them have started their business morning opening the Internet newspaper main page. Two thirds of ComNews.ru readers hold leading positions in Russian and foreign ICT companies. ComNews.ru advertisers are most of the key enterprises of Russian and global ICT industry.

Mobile version of ComNews.ru is available on all modern communication devices and platforms.

Banner advertising rates on ComNews.ru, RUR

Banner size, px

Placement area

Placement options

Rates

Only on main page

On all pages – site-wide

Package offer, including mobile version

month

week

month

week

month

week

1

1200х120

Upper panorama above the logo

It can be main page only or site-wide

68 000

19 000

200 000

55 000

255 000

75 000

Banner on full version of the site+ mobile version (size 640х350, on top, under the section menu, site-wide)

2

728х90

Under the section menu

It can be main page only or site-wide (except restricted pages)

75 600

21 000

120 600

33 500

183 500

51 000

Banner on full version of the site+ mobile version (size 640х350, in the middle section, after the main news, site-wide)

2.1

1200х90

Under the section menu

It can be main page only or site-wide

82 800

23 000

156 600

43 500

3

728х90

Under the "Question of the Week"

It can be main page above "Question of the Week", or site-wide (embedded into news texts)

72 000

20 000

120 600

33 500

126 000

35 000

Banner on full version of the site+ mobile version (size 640х350, in the bottom, main page only, under the "Question of the Week")

4

1200х90/120

On the bottom, above the footer

It can be main page only or site-wide

68 000

(85 000)

19 000

(23 750)

162 000

(202 500)

45 000

(56 260)

122 400

34 000

Banner on full version of the site+ mobile version (size 640х350, in the bottom, main page only, above the "Question of the Week")

5

300х250

(500)

In the right column (across the block)

It can be main page only (under "Digital Economy" news) or site-wide (except restricted pages)

57 600

(86 400)

16 000

(21 600)

172 800

(245 000)

48 000

(61 250)

All rates excl. 20% VAT

Banner advertising rates on ComNews.ru per 1,000 impressions, RUR.

Banner size, px

Placement area

Placement options

Rates

Main page only / 1,000 impressions

Site-wide / 1000 impressions

1

1200х120

Upper panorama above the logo

It can be main page only or site-wide

650

500

2

728х90

Under the section menu

It can be main page only or site-wide (except restricted pages)

700

550

2.1

1200х90

Under the section menu

It can be main page only or site-wide

700

550

3

728х90

Above the Question of the Week

It can be main page above the "Question of the Week", or site-wide (embedded into news texts)

650

500

4

1200х90 / 120

On the bottom, above the footer

It can be main page only or site-wide

800

650

5

300х250

On the right column (across the block)

It can be main page (under "Digital Economy" news or site-wide (except restricted pages)

650

500

All rates excl. 20% VAT

Banner advertising rates, Digital Economy project, RUR

Banner size, px

Placement area

Placement options

Rates

Main page only

All pages – site-wide

month

week

month

week

1

1200х90

Above the logo

Site-wide

х

х

144 000

40 000

2

1200х90

Under the section menu

Site-wide

х

х

162 000

45 000

3

300х500

On the right column

Site-wide

х

х

144 000

40 000

4

1200х90/120

Above the footer

Site-wide

х

х

126 000

35 000

All rates excl. 20% VAT

Text blocks on ComNews.ru and "Digital Economy" section

Type of publication

Rates and terms of placement

1

Advertorial

ComNews.ru – publishing the company’s news or market information in the News section for 1-5 days. Price – RUR 18 000 per day. After expiration date, the material is archived in the "Companies’ News" section.

"Digital Economy" – news published on the main page for 3 days, to further be moved into one of the 10 industry sections. Price - RUR 13 000. Text volume unlimited. Headline – up to 60 characters. Lead – one sentence. The publication is accompanied with company’s copyright, the phrase "Advertorial" and date of publishing.

2

Advertorial interview

ComNews.ru – publication in the "Point of View" section for 3 business days. Price – RUR 100 000. On "Digital Economy"’s "Opinion" section with an announcement on the main page of ComNews.ru for 5 work days. Price – RUR 75 000 руб. Compulsory condition – the text should meet editorial requirements.

3

Companies’ news

Possibility to publish up to 4 press releases per month in the advertising section "Companies’ News". Headline – up to 80 characters. One gif, jpg, or png illustration up to 30 Kb (on the internal page). Price under 12-month contract – RUR 74 000, under a 6-month contract – RUR 45 000.

4

Solutions / Technologies

Copywrite material on technologies 9 000 characters max. Headline – up to 60 characters. One gif, jpg or png illustration 234х180 px, up to 30 Kb (on an internal page). Price – RUR 20 000 per 1 day. Minimal period – 3 days. The publication is accompanied with company’s copywrite, author’s name and date of publishing. After expiration date, the material is archived in the "Companies’ News" section of comnews.ru

5

Digital economy / advertising in industry sections

Placement of logo, company profile and 1 project in one of the 10 industry sections, text volume unlimited. Price – RUR 30 000.

All rates excl. 20% VAT

Banner advertising rates on the mobile version of Comnews.ru, RUR/week

Placement area

Banner size, px

Description

Price of placement site-wide

1

FullScreen

500х750

Banner pops up when the site is loaded

45 000

2

Banner

640х350

On top, under the section menu, site-wide

21 500

In the middle, site-wide on the middle of the page

17 000

On the bottom, main page only, under "The Question of the Week"

15 000

3

Catfish

640х90

Fixed position on the bottom of the screen, doesn’t get scrolled, site-wide

15 000

All rates excl. 20% VAT

Banner advertising rates on the mobile version of "Digital Economy" project, RUR/week

Area of placement

Banner size, px

Description

Price of placement site-wide

Price of placement on main page only

1

FullScreen

500х750

Banner pops up when the site is loaded

25 000

х

2

Banner

640х350

(90)

Under the section menu

15 000 (10 000)

х

3

Catfish

640х90

Fixed position on the bottom of the screen, doesn’t get scrolled, site-wide

15 000

х

All rates excl. 20% VAT

Notes

  • Each banner (acceptable formats: gif, jpg, png) cannot weigh over 100 Kb.
    Banner file names may include only numbers, English letters or underscore symbol, and may not contain any Russian letters, spaces, inverted commas, dash or special symbols.
  • The banner must be accompanied with a working link to the advertiser’s website.
  • All advertising materials should be submitted 3 days prior to the placement.
  • During the ad campaign, we will be tracking the stats of banner impressions and clicks by days, weeks and months (through adriver analytical tool). The advertiser may be provided guest access to adriver stats).
  • Optionally, HTML5 banners may be used in the ads (as long as they meet the technical requirements).
  • FullScreen banners for mobile version and catfish must be made in HTML5 (technical requirements).

Non-standard format banners are to be discussed on an individual basis.